·     Making media of every sort – involving film, television, radio, digital media, internet, public relations, media education, and allied communications professions ·     Cutting Edge – embracing the integration of all media, engaged in story-telling, reporting, and advocacy ·     Catholic - both lower case (“c”) and upper case (“C”), in the Pope Francis model, going to the periphery with concerns about human dignity and justice, engaging in dialogue not just with fellow Catholics, but with the world